Overview
Cal Spas is a leading manufacturer of hot tubs and spas, including swim spas. The company also offered a range of high-end outdoor grilling products through its Cal Flame brand.
My Role
As Senior Graphic Designer at Cal Spas, I worked closely with the Marketing Manager and Photographer on a wide range of design projects that supported both the brand’s visual identity and B2B marketing efforts. I was responsible for designing the monthly B2B newsletter, which involved creating unique covers, developing layouts, and using Photoshop to produce realistic environment shots of the company’s hot tubs and swim spas. Additionally, I managed P.O.P. orders and collaborated with sales and technical teams to highlight key promotions and product updates. This role allowed me to refine my skills in graphic design, photo manipulation, and print production, while also deepening my understanding of B2B communications and cross-departmental collaboration.
